MY STORY

 Breaking Free from Hustle Culture

For as long as I can remember, I’ve been multi-passionate—always exploring new ideas, chasing creativity, and dreaming of ways to fulfill a purpose. For years, that drive kept me in the administrative world, where I juggled deadlines and projects like a pro. But after my youngest was born, I knew something had to change.  I wanted to have freedom, be present for my family, and still pursue meaningful, fulfilling work.

That’s when I took a leap of faith into the digital space. I started out as a virtual assistant and founded Simply Scaling.  I was immediately busy, helping entrepreneurs tackle their to-do lists, streamline their processes and bring their visions to life. And something amazing happened—I fell in love. Not just with the work, but with the women I worked alongside. I saw their passion, their drive, and their struggles, and I found myself wanting to do more to help. 

I noticed a familiar pattern in myself. There were bursts of high energy and excitement followed by stretches of exhaustion, overwhelm, or lack of motivation. It was a cycle I knew all too well—and I realized we were all trying to fight against it. We were all hustling. 

But I also learned something else: breaking free from hustle culture isn’t a one-time decision; it’s a practice. Even while building a course to help women escape burnout, I found myself slipping back into old habits. That’s when it hit me—this isn’t about perfection. It’s about trusting timing and building systems that work with you instead of against you.

Now, I help ambitious women like you sync your life and business with your natural rhythms. Because when you stop fighting against yourself and start working with your energy, you can create success that feels as good as it looks. 

What sets me apart is that I don’t just teach you how—I guide you through the process. Whether it’s tracking your cycle, planning your tasks for high-energy days, helping set up systems that run efficiently, or recommending solutions for the tasks you dread; I’m here to support you. 

Think of me as your business BFF: someone who understands the highs and lows, believes in your vision, and helps you bring it to life in a way that’s sustainable and empowering.

I’ve been where you are—craving more flow, more freedom, and more fulfillment without constantly running on empty. 

And I’m here to help you get there, one intentional step at a time.

Life these days

When I’m not supporting powerhouse women like you, you’ll find me gardening, baking, wrangling my blended family of five, or chasing my next DIY project. I thrive on sunshine, sleep, and God—and I’m passionate about helping women create lives and businesses that feel as good as they look.

Fun Facts About Me

• I could watch The Office on repeat… and I have, for the last eight years.
• I was once called “good lazy,” and I wear it like a badge of honor.
• Gummy candy? Hard pass. Chocolate? Always.
• My current music faves are Forrest Frank and Waylon Wyatt.
• My happy place? Any spontaneous trip—big or small—with my family.
• I love hiking in the Summer & hibernating in the winter.